The paper aims at exploring the relationship between functional quality, technical quality, perceived\r\nvalue and corporate image on customer behavioural responses in the Nigerian retail banks. A sample of\r\n800 retail bank customers was drawn through multistage cluster sampling. The empirical data was\r\nanalysed using structural equation modeling with AMOS software. The findings reveal that each of\r\ntechnical quality, perceived value and corporate image has significant positive relationship with\r\nbehavioural intention. However, functional quality does not have significant relationship with\r\nbehavioural intention. Furthermore, it was found as expected that customer behavioural intention is\r\npositively and significantly related to the customer actual behavior. Managerial and policy implication\r\nwere discussed; and direction for future research was equally highlighted.
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